14 June 2016 –Next Social Marketing Academy
Following our last successful Social Marketing Academy in London in March we have been inundated with requests for the dates of the next academy. We are therefore happy to announce that the next CVSA Academy will take place on 27-28 September at the Chartered Institute of Marketing (CIM) headquarters at Moor Hall in Berkshire. The accredited CIM course will take place over two days and successful participants will be presented with a social marketing award. If you want to attend then please give us a call
30 May 2016
The CVSA is working with The Department of Health (England) and The Institute of Health Equity (UCL) to identify and showcase ways in which social marketing can be used to address the social determinants of health inequalities (SDH).
16 May 2016 – Opinion: Will Plain Packaging Reduce Smoking Uptake In Children?
The government’s consultation on plain packaging for cigarettes is underway. I welcome any measure intended to reduce the number of children smoking. I have two young one’s of my own and certainly wouldn’t want them taking up the habit.
9 May 2015
How can social marketing be used to address social determinants of health inequalities?
The CVSA is working with the Department of Health and UCL’s Institute of Health Equity on a programme of work to address health inequalities in England. We are working with professionals in the private and public sector o address health issues that may be addressed as cosmetic. To find out more on cosmetic procedures including weight loss, read more here…
2 May 2016
The Marketer article on The CVSA Behaviour Change and CSR Conference
‘The Marketer’, the magazine for Chartered Institute of Marketing members, published an article earlier this week on The CVSA’s recent Behaviour Change and Corporate Social Responsibility Conference.
The article used case studies from the conference to look at the increasing number of commercial organisations who use social marketing as part of their corporate social responsibility programmes. We have recently worked with a number of family friendly organisations to promote their products through social marketing targeting specific products to the parent and child industry.